COOLMAX® EXTREME Performance fabric

When total focus on your performance is key, COOLMAX® Extreme Performance fabric is what you want - a no-nonsense fabric that meets your most-demanding standards.

Engineered and designed for the serious sports participant, COOLMAX® Extreme Performance fabric delivers the very best.  This is the moment in which a few seconds make all the difference.  With the confidence brought by hours of training mind and muscles, you want to know that your body is at its peak condition.  Count on COOLMAX® Extreme Performance fabric, with its state-of-the-art moisture management properties and physiological benefits of keeping lower skin temperature, greater hydration and reduced perceived physical exertion during exercise, to deliver you the power of unwavering performance.

COOLMAX® Extreme Performance fabric surpasses competitive fabrics in comfort index rating.  It meets the highest INVISTA standard for performance fabric.

COOLMAX® is a trademark of INVISTA.

Each day of their adventure will be documented with video and blog entries that'll be promoted on the adidasgolf.com website as well as daily tweets and Facebook updates from Knowlton and Sullivan.

"Our intent with this program is to prove that adidas Golf apparel powered by COOLMAX® Extreme performance fabric stands up against the world's most extreme golf conditions and allows golfers to perform at their best regardless of what Mother Nature throws at them," said John Kawaja, executive vice president of adidas Golf. "The Tour players who wear our products have long-said they believe adidas Golf apparel provides a competitive advantage. Our mission here is to demonstrate that advantage in a really compelling way."

A dramatic send off will take place on Thursday, November 19th in Carlsbad, California. The event will take place at the TaylorMade adidas Golf Headquarters. The launch will include shots of the golfers hitting a "Ceremonial Tandem First Drive" and interviews with Sullivan, Knowlton and adidas Golf executives.

"We are excited to be a part of this worldwide golf adventure with adidas Golf which extracts the highest level of performance from garments with ClimaCool®, ClimaLite® and ClimaProof® which are made with COOLMAX® Extreme performance fabric ," says Julien Born, COOLMAX® brand, global director, Activewear and Outdoor Apparel.

The Southern Hemisphere journey will take Knowlton and Sullivan to the following exotic destinations in order as listed below:

Furnace Creek, CA. USA - The world's lowest-elevation golf course at 214 ft below sea level, where they will wear ClimaCool® apparel

LaPaz Golf Club, Bolivia - The world's highest-elevation golf course at 10,800 ft above sea level, where they will wear ClimaCool®, ClimaLite® and FORMOTION® apparel

Ushuaia, Argentina - The world's southern-most 18-hole golf course, where they will be wearing ClimaCool®, ClimaLite® and FORMOTION® apparel

Walker Bay Golf Resort, South Africa - Africa's southern-most golf course, where they will be wearing ClimaProof® and ClimaLite® apparel

Alice Springs, Australia - The world's hottest golf course with temperatures in excess of 122 degrees, where they will be wearing ClimaCool® and FORMOTION® apparel

About the Technology

ClimaCool® - ClimaCool® is powered by 100% CoolMax® Extreme, a lightweight and highly breathable fabric that is one of the fastest drying fabrications on the market today. ClimaCool® also features mesh ventilation in critical heat zones, UPF 15+ protection, resists pilling, and is anti-microbial.

FORMOTION® - Sport-specific 3-dimensional engineering optimizes fit and comfort. Seam optimization/reduction mirrors muscle contours to eliminate restriction and irritation. Features mesh ventilation on back body for enhanced breathability and comfort. ClimaCool® with CoolMax Extreme® technology provides superior moisture management and breathability.

 LINKS

http://www.golfbusinesswire.com/story/209284/

http://www.golfwrx.com/2009/11/19/adidas-wear-in-the-world-adventure-kicks-off/

http://scoregolf.com/blog/rick-young/2009/november/wear-in-the-world-is-adidas-going.cfm

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